White Mountains Byway map now in 5 languages

NORTH WOODSTOCK, N.H. (AP) — International travelers coming to see New Hampshire’s fall foliage can use a map that’s available in five languages.

The popular loop known as the White Mountain National Scenic Byway is available in English, French, German, Japanese and Hindi.

The map was produced by the White Mountains Attractions Association, the region’s tourism marketing organization.

The association’s foreign language brochures are also made available online for travelers through its website at www.visitwhitemountains.com. The new map will be loaded to the website as soon as possible.

The website already provides in English, French and German a free downloadable audio tour of the White Mountains National Scenic Byway.

The byway includes the Kancamagus Highway, Franconia Notch, Crawford Notch and the Mount Washington Valley.

International visitors are important to the White Mountains, said Jayne O’Connor, association president, pointing out that the mountains are the most popular of the state’s tourism regions. “Visitors contribute greatly to our local economy, and international visitors will represent at least 20 percent of our travelers this year and higher during fall foliage,” she said.

O’Connor said they had travelers from 62 countries at the White Mountains Visitor Center in North Woodstock last year, and from as far away as New Zealand and Nepal. She said there is a sizable population of people from India and Pakistan who visit, particularly in the fall, which precipitated the Hindi map this year.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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