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Well, Miami, you've got yourself a full-blown controversy.
A public relations expert says that a high-profile situation, such as the recent bullying scandal that has hit the NFL's Miami Dolphins, call for a strategy to manage appearances, and getting your story out is critical.
The Richie Incognito-Jonathan Martin saga has been generating plenty of headlines recently, so it's no surprise there's at least one business trying to capitalize off the controversy.
Richie Incognito, the Miami Dolphins offensive lineman suspended for allegedly bullying teammate Jonathan Martin until Martin quit the team, called himself Martin's "best friend on the team" and said he never meant to hurt him.