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Perhaps it's because the simple act of helping others amplifies a greater purpose in all of us.
Companies are coming up with ways customers can contribute to charity without opening their wallets.
In 2012, two massive storms pounded the United States, leaving hundreds of thousands of people homeless, hungry or without power for days and weeks. Americans believed the Red Cross was up to the job of easing the suffering left in the storms' wake. They were wrong.
With winter on the way, the 1.6 million Syrian refugees huddling in camps, parks and streets of neighboring Turkey will need blankets. And Northern Virginians have a chance to help.
When Special Olympics in Maryland canceled Saturday's plunge into the Chesapeake Bay, it had not met its $2.5 million fundraising goal.
The big gifts in and philanthropy rose last year, especially among the wealthiest individual donors.
Mailboxes, real and virtual, are full to the brim with pitches from non-profits explaining all the good that could be done - but there are only hours left to act.
They're brushed off as being "the 1 percent," but the most wealthy Americans are also the most charitable on the planet.
It was supposed to be a positive night, meant to raising money for the homeless charity Thrive D.C., but as a area choir performed its Christmas concert, someone was stealing from the singers.
After a major theft at the Salvation Army, donors are coming forward, offering tens of thousands of dollars.
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