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June 15: the LivingSocial effect

Wednesday - 6/15/2011, 8:54am  ET

Six Manhattan merchants between 27th and 31st Streets on 3rd Avenue participated in LivingSocial's $1 offers last week as it premiered "Instant Deals" in New York City. Speaking with ClickZ News, two pizzerias, one gelato shop, a pita grill, a bar & grill, and a yogurt storefront all had the same story to tell: they saw new patrons come through the door. One burger joint owner offered a burger, fries, and a beer for $1. His bar & grill capped the number of possible vouchers to 80 and sold 66.