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iPad and iPhone usage differs

Wednesday - 2/15/2012, 6:35am  ET

Neal Augenstein,

WASHINGTON -- Having the right tool for the job apparently depends on the time of day for iPhone and iPad owners using news aggregation sites.

IPads users with magazine-like Flipboard, Zite, or other similar apps are more likely to sit down, relax and digest articles in the evening, while iPhone users tend to tick off an article or two during the day.

CNET cites usage per hour studies of the developers who have both iPhone and iPad versions of their products, and determines iPad usage spikes at 8 p.m. Consumption for iPhones peaks at 8 a.m., noon and 6 p.m., when users are likely eating.

News reader site Flud's founder says many iPhone users are using the app during the day to bookmark articles they want to read during the day, and return to the site in the evening to enjoy them on iPad.

App developers say they want to tailor the user experiences for the iPhone and iPad to reflect how and when customers are likely to use the device.

Flipboard says its Cover Stories feature on the iPhone allows a quick one-glance check of updated stories, when a user has a few minutes, as in when standing in a line.

The Read It Later service says far more articles are read on iPad between 8 p.m. and 11 p.m., during a period the company calls "personal primetime."

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(Copyright 2012 by WTOP. All Rights Reserved.)