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What's Trending: Kim Kardashian's new "Jam." Turn it up, or turn it off?

Sunday - 3/13/2011, 2:40pm  ET

What's Trending: Kim Kardashian's "Jam"

WTOP's Nathan Hager and Neal Augenstein discuss the single from the reality T.V. celebutante.

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Nathan Hager & Neal Augenstein, wtop.com

WASHINGTON - It's become a well-worn path for reality TV celebutantes: prove you're more than just a pretty face (or otherwise) by heading into a studio and recording a pop single.

This time, it's Kim Kardashian. Not content with keeping up with her sisters, she's teamed up with rapper/hip-hop producer The-Dream on a thumping, club-ready track called "Jam (Turn It Up)".

Listen to the song:

Neal: I've got to admit, the first time I heard the first few seconds of this song, I thought, "Hey, this is not bad."

It's got a hook. It sounds like a dance song. In fact, I tweeted that I was shaking my bountiful backside. But then I listened more and realized what an uninspired performance this is.

To her credit, Kim Kardashian says she knows she's not a trained singer, that her friends convinced her to record this.

It may be that self-deprecation has kept the early reviews for this song somewhat civil. But the reviews that say the song doesn't have a single distinguishing feature are right. That said, at least you can dance to it.

Nathan: Kim Kardashian has given no indication up to this point that she wants to be a pop singer, and this song does little to dispel that notion. The listless, anemic delivery she gives the lyrics lacks even a fraction of emotion that you find in even halfway decent songs in the "DJ's playing my favorite song" subgenre, like Jennifer Lopez's "Play" (2001) or Rihanna's "Pon de Replay" (2005).

If Kardashian hopes to prove she has the talent, let alone the desire, to make a hit pop record, she may need a lot more than the production talents of The-Dream to pull it off. If anything, she succeeded in making Paris Hilton's first single sound good.

Follow Nathan and Neal on Twitter.

(Copyright 2011 by WTOP. All Rights Reserved.)