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Sterling is facing fresh rebukes for repeatedly bringing up the former NBA stars HIV status and calling him an unfit role model during an interview with CNNs Anderson Cooper. Communications experts say this was among the worst apologies ever. (AP)
Sterling is facing fresh rebukes for repeatedly bringing up the former NBA star's HIV status and calling him an unfit role model during an interview with CNN's Anderson Cooper. Communications experts say this was among the worst apologies ever. (AP)
Disgraced Tour de France champion Lance Armstrong admitted last year to Oprah Winfrey that he led a doping scheme but peppered his apology with excuses rather than contrition. I went and looked up the definition of cheat, he said. And the definition is to gain an advantage on a rival or foe. I didnt view it that way. I viewed it as a level playing field. (AP)
Disgraced Tour de France champion Lance Armstrong admitted last year to Oprah Winfrey that he led a doping scheme but peppered his apology with excuses rather than contrition.

"I went and looked up the definition of cheat," he said. "And the definition is to gain an advantage on a rival or foe. I didn't view it that way. I viewed it as a level playing field." (AP)
In a clumsily edited video on YouTube last year, Paula Deen tried to apologize after court documents revealed she had admitted using racial slurs. But her apology was defensive, and it looked like a hostage video. That video was quickly scrapped and replaced with a second video and more defensiveness. I want people to understand that my family and I are not the kind of people that the press is wanting to say we are, the celebrity chef said. (AP)
In a clumsily edited video on YouTube last year, Paula Deen tried to apologize after court documents revealed she had admitted using racial slurs. But her apology was defensive, and it looked like a hostage video.

That video was quickly scrapped and replaced with a second video and more defensiveness. "I want people to understand that my family and I are not the kind of people that the press is wanting to say we are," the celebrity chef said. (AP)
After Toronto Mayor Rob Ford was accused of smoking crack, he lashed out at the media, and then made a non-apology apology for an interview in which he suggested a reporter was a pedophile. Ford said it is unfortunate that the word I did not say has been ascribed to me by the media, but I wish to sincerely apologize. (AP)
After Toronto Mayor Rob Ford was accused of smoking crack, he lashed out at the media, and then made a non-apology apology for an interview in which he suggested a reporter was a pedophile.

Ford said it is "unfortunate that the word I did not say has been ascribed to me by the media, but I wish to sincerely apologize." (AP)
Chip Wilson, founder of Lululemon Athletica Inc., apologized to his employees, not the general public, after saying in a television interview that some womens bodies just dont actually work in his companys exercise pants. In a video posted online last year, Wilson said to his workers Im sorry to have put you all through this. But he didnt retract his original statements. (Photo courtesy Wikipedia)
Chip Wilson, founder of Lululemon Athletica Inc., apologized to his employees, not the general public, after saying in a television interview that some women's bodies "just don't actually work" in his company's exercise pants.

In a video posted online last year, Wilson said to his workers: "I'm sorry to have put you all through this." But he didn't retract his original statements. (Photo courtesy Wikipedia)
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After calling President Barack Obama a subhuman mongrel, rocker Ted Nugent apologized for using the street fight terminology of subhuman mongrel. He went on to say that he should have called Obama a violator of his Constitution, the liar that he is. (Photo courtesy Getty)
After calling President Barack Obama a "subhuman mongrel," rocker Ted Nugent apologized "for using the street fight terminology of subhuman mongrel."

He went on to say that he should have called Obama a "violator of his Constitution, the liar that he is." (Photo courtesy Getty)
Maine Gov. Paul LePage used a sexually vulgar phrase and said a Democratic senator had a black heart and ought to go back in the woods and cut trees for criticizing a LePage budget proposal. He later apologized to pretty much everyone except the senator, saying he was sorry if he offended anyone, but was trying to wake the people of Maine up to the fact that lawmakers are raising taxes.
Maine Gov. Paul LePage used a sexually vulgar phrase and said a Democratic senator had a "black heart" and "ought to go back in the woods and cut trees" for criticizing a LePage budget proposal.

He later apologized to pretty much everyone except the senator, saying he was sorry if he offended anyone, but was trying to "wake the people of Maine up" to the fact that lawmakers are raising taxes.
Former President Ronald Reagan was a master of the non-apology apology. In a 1986 radio address admitting to missteps in the Iran-Contra scandal, the president famously said mistakes were made -- a passive acknowledgement of wrongdoing that didnt directly implicate anyone. (AP)
Former President Ronald Reagan was a master of the non-apology apology. In a 1986 radio address admitting to missteps in the Iran-Contra scandal, the president famously said "mistakes were made" -- a passive acknowledgement of wrongdoing that didn't directly implicate anyone. (AP)
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