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Montana State debuts new logo for sports teams

Thursday - 4/18/2013, 2:02pm  ET

This graphic provided by Montana State University on Thursday, April 18, 2013, shows the university's new Bobcat logo and block letter "M'', that school officials say reflects the "dynamic state" of MSU's sports teams. (AP Photo/Montana State University)

BOZEMAN, Mont. (AP) -- Montana State has rolled out a new Bobcat logo and block letter "M'' that school officials say reflects the "dynamic state" of the school's teams.

The Bobcat moves away from a stylized logo introduced in 2004 to a bit more realistic-looking Bobcat head. The "M'' that appears on football helmets was changed to look less like the block "M'' used by Michigan and Missouri.

The university paid Torch Creative $18,000 to redesign the Bobcat logo and the "M."

Athletic director Peter Fields says changing the logo on the football field will cost about $40,000 while other stadium changes will cost $10,000.

Apparel with the new Bobcat logo is already available.


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