WASHINGTON - Advertising agencies are hired to come up with attractive hooks to get customers to buy products.
But would you buy a Face-Bra?
To be clear, the Face Bra isn't for joggers to steady their cheeks while out jogging, and it doesn't keep double chins from bouncing while using stairs.
Instead, the Face Bra is a black, frilly and lacy sleep mask designed to look like a miniature brassiere and help insomniacs sleep. It's touted as a way to guarantee erotic dreams, Ad Week reports.
The tagline for the product, initially meant to be promotional before it gained traction, is "Sweet Dreams."
The lingerie company, Beate Uhse liked it so much it kept it on after the promotion.
(Copyright 2012 by WTOP. All Rights Reserved.)
The "Terminator 2" actor is suspected of violating a restraining order.
An 800-pound alligator? That's not bad for a first hunting trip.
Conn. zoo officials don't know how this baby came to be born.
Emma Watson revels in her post-"Potter" freedom at Cannes.