DALLAS - Southwest Airlines Co. said Thursday it will double frequent-flier mileage points for customers who fly to or from Baltimore, Denver and Phoenix this fall.
The targeted campaign will run until Nov. 7, the Dallas-based airline said.
Earlier this year, Southwest revamped its Rapid Rewards loyalty program. Instead of a free flight after eight paid round trips, it set up new formulas based on how much passengers spend with Southwest. Customers now earn points toward free flights or other rewards.
Southwest, which also owns AirTran Airways, serves about 70 cities in the U.S.
Shares of the Dallas company rose 9 cents to $8.59 in afternoon trading.
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