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Tips to make your job search easier

Monday - 3/24/2014, 7:41am  ET

keyboard computer (WTOP/Nick Iannelli)
Creating a better online presence can help your job search. (WTOP/Nick Iannelli)

Susan Joyce, editor of job-hunt.org, says searching yourself on Google can help in the job hunt.

WTOP's Randi Martin reports.

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WASHINGTON - "People don't know how to get a job," says Susan Joyce, editor of job-hunt.org.

There is a process that your resume may go through, according to Joyce, especially in a business that has 100 or more employees.

The business may use an applicant-tracking program. If you have the right skills for the job and the right key words on your resume, this computer program will push your resume to the next level of scrutiny.

So what is a key word? Joyce says they are abilities, job titles or specific skills employers are looking for like the ability to use Microsoft Office or social media. These key words are found in the job posting or description.

"The job description may say Microsoft Office and the applicant has put down his experiences with Microsoft products," says Joyce, who also edits Work Coach Café, a career change advice site. "His application does not get pushed forward if somebody is doing the search based on what is in the job description."

Joyce highly recommends using the terms listed in the job description.

"Without the right terms, your resume will not show up in the search results and a human being won't see it," she says.

She also urges you to Google yourself.

"I call it defensive Google-ing," Joyce says. "Google your name, and see what's associated with it."

If you see nothing, that is not a good thing. Joyce says many people see that as protecting their privacy, but to a potential employer it could be a deterrent.

"What they are doing instead is making themselves look out of date, or clueless, or like they don't even exist," she says.

So why do employers Google you? Joyce says that when investing in an expensive product, everyone does their research. It would be that same as you buying a car. Employers are collecting the most information to make the right decision.

The best way to get an Internet presence is through LinkedIn, Joyce says. The profile should be completed so LinkedIn will allow it to be included on Google.

"There's a section called summary," Joyce says. "It's a great place to highlight your accomplishments and help people understand what you have done, which hopefully is an indicator of what you can do."

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