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SOCHI SCENE: World tunes in

Wednesday - 2/19/2014, 6:00am  ET

SOCHI, Russia (AP) -- The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:

--464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.

--102,000: Number of hours that will broadcast, more than any previous Winter Games.

--75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.

--190 million: Number of Chinese that have tuned in for at least 15 minutes.

--500 million: Estimated global audience for the opening ceremony.

-- By Jon Krawczynski -- Twitter http://twitter.com/APKrawczynski

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Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu


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