Email this article to a friend
Nielsen to begin measuring mobile viewing
Monday - 10/28/2013, 3:30pm  ET
NEW YORK (AP) -- Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its traditional TV ratings.
The company responsible for measuring TV viewership said Monday it will use codes embedded by networks within the programs to collect this information.
Nielsen's measurements are the lifeblood of television's economic system, and this development is an important step in adjusting to changes in how content is consumed. It is not expected to have an immediate, dramatic impact in the ratings since Nielsen estimated that only 6 percent of current viewing is not measured now. But the impact could be bigger on programs that appeal to young people who are more apt to watch on mobile devices. Nielsen's ratings are used to set advertising rates.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Updated 01 minutes, 46 seconds ago
Turner Broadcasting channels disappear from Dish as deadline passes to renew contract
Updated 01 minutes, 51 seconds ago
Quarantine, but not troubles, soon over for NBC's Nancy Snyderman
Updated 19 minutes, 44 seconds ago
A look at the cost of cable versus paying for a la carte streaming services
Updated 33 minutes, 51 seconds ago
HBO and CBS join the a la carte streaming brigade, but don't count cable out yet
Updated 33 minutes, 52 seconds ago
Please watch another channel: Networks benefit from promoting competitors' sports broadcasts
Updated 45 minutes, 25 seconds ago
Fighters suing boxer Floyd Mayweather Jr. over cable TV bout depicted on Showtime 'All Access'
Updated 59 minutes, 43 seconds ago
Pakistan pulls anti-government TV channel off air, accuses it of 'maligning' judiciary
Tuesday - 10/21/2014, 07:44am EDT
Clinton Yates, commentator
Monday - 10/20/2014, 04:12pm EDT
Barkley coming to Times Square to tip off NBA season; Kendrick Lamar to perform in Cleveland
Monday - 10/20/2014, 04:10pm EDT
Jimmy Fallon, Jerry Seinfeld salute Jay Leno as former 'Tonight' host wins US humor prize
Monday - 10/20/2014, 10:12am EDT
Longtime 'Letterman' cue card man says he was fired after grabbing colleague in clash at work
Monday - 10/20/2014, 09:30am EDT
Another comeback for Richard Nixon in Harry Shearer's series based on the White House tapes
Saturday - 10/18/2014, 05:42pm EDT
CBS launches stand-alone streaming service for $5.99 a month
Saturday - 10/18/2014, 05:00am EDT
Crossing enemy lines, Arab singers leave Israel to compete in 'Arab Idol'
Saturday - 10/18/2014, 04:54am EDT
Guest lineups for the Sunday news shows
Saturday - 10/18/2014, 04:20am EDT
Michael Waltrip splitting time driving, dancing on Talladega race weekend
Friday - 10/17/2014, 06:47pm EDT
Hip-hop improv group brings high-octane riffs to new TV series
Friday - 10/17/2014, 03:32pm EDT
'Thou Shall Not Whine': Tim Russert office exhibit opens at Buffalo History Museum;
Friday - 10/17/2014, 02:30pm EDT
Correction: Books-Twin Peaks story
Friday - 10/17/2014, 12:20pm EDT