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NASCAR races after Latino market with TV series

Thursday - 3/28/2013, 7:29pm  ET

In this Sunday, March 24, 2013, photo, Mexican actress Kate Del Castillo, who produces and stars in a new TV series aimed at the Latino market, poses at Auto Club Speedway, where the NASCAR Sprint Cup auto race auto race was held in Fontana, Calif. Del Castillo plays Ela Rivella, a sexy, headstrong race car driver in the glamorous, high-stakes world of cutthroat competition and danger, in a novela that is co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race. (AP Photo/Reed Saxon)

GREG BEACHAM
AP Sports Writer

FONTANA, Calif. (AP) -- Ela Rivella is a sexy, headstrong race car driver torn between two racing brothers in a glamorous, high-stakes world of cutthroat competition and danger. Ela loved Jordi Fernandez until jealousy drove them apart, and now she's irresistibly drawn to Checo, whose clandestine romance with Ela could drive Jordi to violence.

Sound like a soap opera? Maybe some particularly ambitious Formula One fan fiction?

It's an actual novela -- the wildly popular short-run series that flood the Latino television market in North America and beyond -- co-produced by Univision and NASCAR to put the down-home American sport of stock car racing in front of millions of Spanish-speaking viewers who might have never watched a NASCAR race.

This remarkable blend of speed and cheese will debut on Univision's website in a series of five- to seven-minute episodes starting in April before appearing on Univision on May 5. Called "Arranque de Pasi
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