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TV ratings up for NCAA tournament's 1st full day
Friday - 3/22/2013, 4:44pm  ET
New Mexico Lobos forward Cameron Bairstow (41) dives for the ball under pressure from Harvard Crimson forward Steve Moundou-Missi (14) as the Lobos face the Crimson in the NCAA tournament at EnergySolutions Arena on Thursday, March 21, 2013. (AP Photo/ The Salt Lake Tribune, Scott Sommerdorf)
NEW YORK (AP) -- The NCAA tournament's first full day has earned its highest television rating in 19 years.
The games Thursday on CBS, TBS, TNT and truTV averaged a 5.5 fast national rating and 12 share. The networks say that was up 4 percent from 2012.
This is the third season of CBS and Turner's 14-year, $10.8 billion contract to televise every game of the tournament in its entirety, a change in approach that so far has been a ratings success.
Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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