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Shhhh! A new law says TV ads can't blare anymore
Thursday - 12/13/2012, 6:59am  ET
Watching TV is expected to get quieter, except when it's you yelling at the tube. (Mario Tama/Getty Images News/Getty Images)
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NEW YORK (AP) - TV viewing could soon sound a little calmer. The CALM Act, which
limits the volume of TV commercials, goes into effect on Thursday.
CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed
to prevent TV commercials from blaring at louder volumes than the program content
they accompany. The rules govern broadcasters as well as cable and satellite
The rules are meant to protect viewers from excessively loud commercials.
The Federal Communications Commission adopted the rules a year ago, but gave the
industry a one-year grace period to adopt them.
Suspected violations can be reported by the public to the FCC on its website.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be
published, broadcast, rewritten or redistributed.)
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