AP Basketball Writer
NEW YORK (AP) -- Former NBA executive vice president of operations Stu Jackson is joining NBA TV, providing analysis on rules, discipline and other areas that he oversaw in the league office.
He also will take questions from fans on Twitter and give his insights on NBA.com.
Jackson left his position on Aug. 1 after more than 13 years at the league, where he was in charge of all matters relating to play on the court. He said moving into broadcasting will give him a chance to stay involved.
"It's something that it gives me a platform to talk about issues surrounding the NBA which are near to me," Jackson said. "It's a good way to obviously be out there and still be a part of the NBA."
Jackson hopes to use his position to provide clarifications on rules matters -- perhaps such as the play near the end of a Houston victory at New York on Nov. 14, when even Knicks coach Mike Woodson wasn't aware a foul called before Carmelo Anthony attempted a shot wasn't reviewable. The league began providing more resources to fans under Jackson, including a video rulebook at NBA.com/official.
"You need only to look at the number of websites that have popped up in recent years with respect to officiating and play-calling analytics to understand that there's definitely an appetite among fans that is present and will continue to grow," Jackson said. "You not only see it in the NBA but you see it across all professional sports because fans are becoming more sophisticated. They have an insatiable need and thirst for rules and interpretations, and just to understand what goes on in the minds of professional leagues, particularly the NBA."
Rod Thorn replaced Jackson and fines rose sharply in the first month from Jackson's last year. Jackson said perhaps the league has shifted the line of interpretation in some areas.
"Players are being warned for flops that previously we didn't warn," he said. "That's been one noticeable change."
Jackson's first Twitter chat is scheduled for Friday (he's twitter.com/stujackson32) and his first in-studio appearance is scheduled for Dec. 13. He will also appear on a monthly podcast with Reggie Miller called "You have to be kidding me!"
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