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Paladar Opens In North Bethesda Market

By Aaron Kraut

Friday - 8/16/2013, 9:45am  ET

Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Co-owner Adam Himmel at the Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser Paladar and Manna Food Center fundraiser

Paladar Latin Kitchen & Rum Bar officially opens tonight at North Bethesda Market. On Thursday, the restaurant held a ribbon cutting ceremony and special fundraiser for the Manna Food Center and about 160 of its supporters.

“We’ve done this four times, so each time we’ve learned something from the one prior. Each one is still very new to us,” Paladar co-President Andy Himmel said. “We’ve put all our eggs in this basket. So this needs to do well.”

The Cleveland-based restaurant will open in Tysons and the Downtown Crown development in Gaithersburg next year. The North Bethesda restaurant, at 11333 Woodglen Dr. across from the Rockville Whole Foods, is the group’s fourth location.

The 8,000-square-foot restaurant will employ about 100 people, Himmel said. He likes the location on Woodglen Drive off Rockville Pike, where the Whole Foods has become a focal point of the changing neighborhood.

“I kind of feel the community out here,” Himmel said. “And to feel that in such a large city is sort of unexpected.”

Paladar’s full menu includes seafood, steaks, sandwiches, appetizers and deserts like Cuban Braised Beef Ropa Vieja, Blackened Fish Tacos, Plantain Crusted Crab Croquetas and three kinds of guacamole served with chips blended from plantain, yucca, malanga and tortilla.

The restaurant carries more than 50 rums, rum flights and tasting-size pours, as well as Mojitos, Caipirinhas and Margaritas and a $5 happy hour menu with chorizo, pupusas and an El Cubano sandwich.

It will be open for brunch on Saturday and Sunday, traditional happy hour from 4 p.m. to 7 p.m. seven days a week and a late night happy hour from 9 p.m. to 11 p.m. Sunday through Thursday.