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Bethesda Row Cinema Boss Details Changes

By Aaron Kraut

Wednesday - 4/24/2013, 12:45pm  ET

Bethesda Row Cineman rendering, via Landmark Theatres

The luxury movie theater business is heating up and the CEO of the company that operates the Bethesda Row Cinema says it’s sparing no expense to keep pace.

Yesterday, almost a month after Landmark Theatres closed the Cinema (7235 Woodmont Ave.) closed for a remodeling and renovation, CEO and President Ted Mundorff detailed some of the changes in a press release.

A full-service bar and lounge area, leather seats that patrons will reserve before shows, RealD 3D projection, new screens and sound systems are some of the changes that patrons will see when Bethesda Row Cinema reopens on Friday, May 3.

The move comes as the upscale movie theater competition around Bethesda Row gets tougher. The arrival of luxury movie house iPic in White Flint is expected next summer or fall. It too will offer the pre-reserved seat option and full bar and food menus.

Another luxury theater was planned for new development at Rockledge Drive, but that project hit a snag last year.

The new Bethesda Row Cinema will also feature a satellite feed for live domestic and international performances, the first of which will come on June 29 with the London’s National Theatre’s live production of “The Audience,” starring Helen Mirren.

“From the minute you approach the theatre and see our stunning new marquee, our hope is that our guests notice the attention to detail in every facet of the theatre and share our excitement as we begin a new chapter at the Bethesda Row,” Mundorff said in the statement. “We have spared no expense to give our patrons the best movie-going experience in town.”

Bethesda Row Cinema opened in 2002. The 140,000-square-foot theater has served as an anchor tenant for Bethesda Row since that time.