A major rebranding effort of Caribou Coffee stores outside the company’s home state of Minnesota will mean a big change for the Bethesda location, which over the years has become a favorite for downtown residents and commuters coming to and from the Metro station.
Store manager Lauren Callahan said the Bethesda store (7629 Old Georgetown Rd.) is one of 88 stores nationwide that will become a Peet’s Coffee & Tea, probably sometime in the next 12 to 18 months.
The company is closing 80 underperforming stores. The crew at Caribou will remain, Callahan said. They just won’t be known as Caribou anymore.
“We’ll be here until they close us down,” Callahan said.