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Va. opens newest ABC store with new design

Thursday - 7/10/2014, 1:35pm  ET

VaABC1200.jpg
The Virginia ABC opened a new premier store in Leesburg. (Courtesy Virginia ABC)

LEESBURG, Va. (AP) -- The Virginia Department of Alcoholic Beverage Control is celebrating the opening of its newest store that features a new design that's intended to be more shopper-friendly.

Officials say the store in Leesburg is the second of the new store format. Officials marked the store opening on Wednesday.

The so-called "premier store design" leads customers through the store with inlay flooring patterns. The store also has a round tasting bar where vendors will be invited to periodically conduct half-ounce tastings of their products. A metal chandelier decorated with bottles is suspended over the tasting bar. There also is a centrally located customer service center.

According to the department, other stores will gradually be remodeled using the new design concept.


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