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Survey: Positive views of Atlantic City up in '13

Thursday - 4/10/2014, 9:08pm  ET

Associated Press

ATLANTIC CITY, N.J. (AP) -- The second year of the "Do AC" promotional campaign helped increase positive perceptions of Atlantic City among residents of nearby states. But concerns remained about the safety and cleanliness of the seaside gambling resort.

In a report released Thursday, the Atlantic City Alliance says a survey of 3,600 people in New York, Philadelphia, Baltimore and Washington D.C. found 54 percent would recommend Atlantic City to their friends as a place to visit.

It also found a central theme of Atlantic City's marketing efforts -- that the city offers more to do than just gambling -- is well-known in the northeast.

But three-quarters of respondents don't consider Atlantic City "a safe place" or "very clean," though both scores were up from last year.

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