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Wildlife Federation's Ranger Rick turns 50

Thursday - 11/15/2012, 11:01am  ET

RESTON, Va. - Happy birthday, Ranger Rick!

The Reston-based National Wildlife Federation is celebrating the 50th anniversary of the cartoon raccoon this month with the launch of a new children's magazine.

The federation announced Thursday that "Ranger Rick Jr." debuts its premiere issue next month, targeted at beginning readers ages 4 to 7. The new magazine introduces a new character, Ricky Raccoon, designed to appeal to younger children.

The existing "Ranger Rick" magazine is targeted at kids age 7 to 12.

Naturally, the brand re-launch also includes a new iPad app, featuring Ricky Raccoon and his friend Lars the Lion.


(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)