The Associated Press
Even for a moment, is it possible Americans care more about commercials than football at the Super Bowl?
At the start of the fourth quarter, eight of nine unsponsored trending topics in the United States on Twitter have something to do with an ad -- not football or a power outage. The other isn't about football either, it's (hash)WhileWatchingTheGame, with people talking about doing other things.
-- Oskar Garcia -- http://twitter.com/oskargarcia
EDITOR'S NOTE -- "Super Bowl Watch" shows you the Super Bowl and the events surrounding the game through the eyes of Associated Press journalists across New Orleans and around the world. Follow them on Twitter where available with the handles listed after each item.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.