WASHINGTON - Presidential candidates are paying more attention to what they are wearing and voters are too.
"I think in such a tight election every little detail is going to be analyzed," says CNN's Sarah LeTrent.
"From the color of the tie to the pin on the lapel, every decision is very calculated."
Voters are used to seeing the President with an American flag lapel pin with a standard palette of red, white and blue which conveys the office and his role. LeTrent says it's important both candidates look the part.
Both Obama and Republican candidate Mitt Romney dress to fit the audience they are in front of, she says.
Romney dresses down to be more relatable on the campaign trail, typically seen in button-down Oxford shirts with rolled-up sleeves and blue jeans, while Obama tends to dress up a little more, seen in a tailored power suit with the jacket removed.
But both candidates pale in relation to their wives, LeTrent says.
Both women "have rejuvenated the sense of fashion in the diplomatic office," she says.
That, she says, is very exciting.
Read more from Sarah LeTrent on presidential fashion here.
WTOP's Randi Martin contributed to this report. Follow WTOP on Twitter.
(Copyright 2012 by WTOP. All Rights Reserved.)