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News Summary: New coupons counter generic drugs

Monday - 8/20/2012, 10:38am  ET

By The Associated Press

(AP) - DRUG DEALS: In a new trend, some drugmakers are offering coupons for billion-dollar drugs as generic copycats hit the market. The deals can reduce copayments for the brands to what a generic would cost patients.

POPULAR PRESCRIPTIONS: Coupons are available right on the websites of cholesterol fighter Lipitor, blood thinner Plavix, blood pressure drug Diovan and several other widely used medicines.

STAUNCHING THE BLEEDING: The drugmakers are trying to slow the loss of billions in revenue from patients switching to cheaper generic pills.


(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)