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Grocery basket or cart? Which leads to more impulse buys?

Thursday - 7/21/2011, 8:53am  ET

grocery shopping
With a cart you are less likely to buy junk food. (AP)

UNDATED - If you've thought that grabbing a shopping basket at the grocery store would keep you from spending money, think again.

A group of European professors found just the opposite.

The basket hanging on your arm makes you less likely to make wise choices, the study found.

Instead, you pick up instant gratification items, usually items that are light and easy to grab.

You are not as likely to drop a watermelon in your basket or bag vegetables if you have a basket on your arm.

Researchers found shoppers who push a shopping cart are six times less likely to make an impulse purchase at the cashier.

The study is in the "Journal of Marketing Research."

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