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New bike products provide expensive temptations for cyclists

Monday - 4/18/2011, 1:37pm  ET

Evan Haning,

WASHINGTON - The Sea Otter Classic in Monterey, Calif. is not only the unofficial start of America's bicycling season, it's a showplace for new expensive products -- the kind Lance Armstrong would be tempted to buy.

Some of the dozen that Wired found most tempting include:

  • Tubeless tires for both road and mountain bikes. Wired's John Bradley says he's ridden on DT Swiss's Tricon tubeless wheels for four years and has never had a flat. The cost ranges from $335 to more than $1,230.

  • Look's 695 bike provides a personalized fit -- for a price. A collection of inserts, shims and adjustables that expands and contracts for perfect comfort can be bought for $8,500.

  • For adjustable shoes, there are Fi'zi:k insoles. Putting the heat-moldable insoles into special in-store ovens gives each user a custom fit.

  • MT8 hydraulic brakes made by Magura are reportedly the first disc brakes anywhere with carbon-fiber master cylinders. They're lightweight and about $400.

  • After shopping from this list bicyclists may be low on cash, but may have enough left for lubricants. Yelo Velo's El-Bo Grease is only $9 and completely biodegradable. It is made from seed oils.

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