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How stores make customers buy more

Friday - 4/8/2011, 8:11am  ET

Jason Fraley,

WASHINGTON -- In the era of big-box stores and huge varieties of products, in can be difficult to stick to a list when walking down the shopping aisle.

But this may not be that one sided. Experts say that stores can actually persuade customers to buy more by stacking items in the middle of the aisles and crowding the shelves.

The New York Times reports Dollar General is raising the height of its shelves, J.C. Penney is turning empty walls into display cases, Old Navy is adding lanes lined with items and Walmart is displaying its back inventory.

Walmart's inventory was 11 percent higher at the end of January than the previous year.

In all cases, the slogan is constant -- the more clutter the better.

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