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Can Sprint Become a Serious Wireless Player Now?

Thursday - 7/18/2013, 2:45pm  ET

News that SoftBank was completing its $21.6 billion takeover of Sprint Nextel led the stock to trade as much as 10% higher during the next trading session. Helping matters was both an upgrade of the stock and news that the wireless carrier would be offering new rate plans designed to keep customers for life. Sprint continues to work hard to differentiate itself from both Verizon and AT&T but has been playing catch up in terms of its network.

In the following video, contributor Doug Ehrman discusses how both the deal and the rate plans may give Sprint the tools it needs to become a more serious contender in the space.

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