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Apple Changes Its Web Campaign Approach. Are TV Ads Next?

Wednesday - 4/3/2013, 9:00pm  ET

As part of its newest web ad campaign, Apple has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades the company has earned for its products.

This marketing approach leaves behind the emphasis on product features and takes a turn toward cementing the image of the brand as a customer favorite. In the video below, Fool contributor Daniel Sparks suggests to that we might perhaps see an overhauled TV ad campaign in the future as well.

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