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Why Love and Trust Are Key to Brand Sustainability

Monday - 4/1/2013, 12:57pm  ET

In the following interview segment, Doug Levy, author and CEO of MEplusYOU, explains how love, trust and transaction are related. The full interview with Doug Levy can be seen HERE, in which he discusses his new book, Can't Buy Me Like. In the book, Levy tackles the changing marketing space, believing that companies must either adapt or continue to put blind faith in increasingly ineffective advertising. Levy also explains a new era that we've entered, dubbed the 'relationship era', and describes how this will change marketing for all companies, big and small.

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