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Why Investors Should Care About Corporate Responsibility

Thursday - 3/28/2013, 8:07pm  ET

In the video below, The Motley Fool speaks with Roger Martin, strategy expert and Dean of the Rotman School of Management at the University of Toronto. We discuss why shareholders of a company should care about corporate responsibility. Martin argues that investors should look for the companies that are using their products to express their corporate responsibility, including companies like Starbucks

A transcript follows the video.

The full interview with Roger Martin can be seen here, in which we discuss a number of topics including Bill Ackman, innovation, corporate responsibility, executive compensation, and how to pick out great companies. Martin is the coauthor of Playing to Win, a new book focusing on strategy written with former Procter & Gamble CEO A.G. Lafley.

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