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Huge Potential Upside In Apple Despite Widespread Bearish Outlook

Monday - 2/4/2013, 4:30pm  ET

In the final stretch of January, Apple has arguably managed to become the synonym for bear. Not only has its stock suffered notably, but the iPhone maker has also weighed down the Nasdaq.  Reports show that Exxon replaced Apple as the world’s most valuable company.  Interestingly, this snapshot merely represents what you could call ‘the tip of the iceberg.’ The negativity shadowing Apple’s stock is overwhelming, at the least.

The gloomy picture painted by Apple’s bearish slant has prevented many investors from seeing the huge potential upside in Apple. Before looking at this upside, it would be prudent to establish Apple’s current position, particularly in regard to the widespread negative outlook.

Changing competitor landscape weighing in on the big wig

One of the key contributory factors behind Apple’s lackluster performance in the past quarter is the changing competitor landscape. A time existed when there was some real daylight between Apple and its competitors. But Google , Apple’s closest and arguably the most aggressive competitor, has since bridged the competitive gap. Through its iconic Android operating system, Google has managed to trounce Apple, mostly through Samsung.

Recent reports suggest that a Google smartphone, dubbed the Google X Phone, could very well be on its way. Although the Google X Phone is still not certain, I am inclined to believe that its emergence could dent Apple’s outlook in a terrible fashion. The phone, which may hit the market in June, is deemed to be a Samsung killer. If this is so, Apple will not stand a chance. Why? Samsung currently assumes the role of the iPhone killer, and if something better than Samsung comes, Apple will definitely be left holding the short end of the stick.

The neck-to neck competition in the smartphone industry also seems to have spilled over to the tablet sector. Although Apple’s iPad currently enjoys a huge lead in this market, recent reports from the IDC suggest that Apple could also lose its footing in this market.

The IDC’s preliminary estimates for tablet shipments in the fourth quarter of 2012 show that Apple’s share slipped to 43.6 percent, compared to 51.7 percent share a year earlier. The drop could have actually been bigger were it not for the 48.1 percent growth in shipments during the quarter. While these figures seemingly pass by as acceptable, they are nothing but worrying when viewed on a comparative scale.

Unlike Apple, Samsung managed to increase its market share, securing 15.1 percent of the tablet market compared with 7.3 percent a year earlier. What’s more interesting is that Samsung’s shipments during the quarter grew an unimaginable 263.0 percent.

The graph below offers deeper insight on the same


As seen above, Apple’s market share in the tablet market fell for a better part of fiscal 2012. The iPhone maker will need to reverse this trend in order to avert competition from Android-driven Samsung tablets.

Lastly, recent consumer reports show that the iPhone 5, despite being popular in the market, ranks worst in top iPhones produced by Apple. As I had earlier mentioned in my recent bullish write-up on BlackBerry , feature phones are falling by the wayside. This has been clearly demonstrated by the poor performance of the iPhone 5 relative to its predecessors.

Now that I have mentioned Research in Motion (or should I say BlackBerry), I am of the opinion that its Blackberry 10 will have a notable impact on the iPhone. Not only will it send ripples throughout the market, but it will also compel Apple to look for an outside-the-box solution, given the many new entrants into the smartphone market.

Apple’s outlook seemingly appears to be at its worst. Despite this negativity, I am inclined to believe that Apple has some solid growth prospects.

Sell side reluctant to give in

Sell side analysts are still advancing bullish cases on Apple. After the disappointing earnings call that saw Apple miss many estimates, including the iPhone sales estimate of 50 million units, Barclays’s analyst, Ben Reitz, advanced a bullish argument on Apple, arguing that the tech big wig deserved a second look from investors.

Reitz contended that investors were overlooking Apple’s strengths, citing the potent Chinese market. Indeed, a closer look at operations in China shows that iPhone 5 sales more than doubled during the last three months of 2012. This is commendable considering that the iPhone 5 was introduced in the middle of the quarter. Reitz also exclaimed Apple’s strong cash flow.

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