DHOLKA, India (AP) -- For thousands of voters in this dusty little town, nothing is impossible for Narendra Modi, the man they believe has worked magic to reinvent the economic landscape of his part of India. But still they gasp when the curtains open and Modi -- suddenly, magically -- appears in front of them.
Except he doesn't.
Modi was actually in a studio far away and had pulled off a technological sleight of hand, using hundreds of thousands of dollars in equipment to project a shockingly lifelike, three-dimensional holographic image of himself onto screens at election rallies in 26 towns and villages.
Eleven years after Modi became the chief minister of the western state of Gujarat, he is campaigning for his third term. And as ever, he remains disdainfully dismissive of accusations that 10 years ago he and his Hindu fundamentalist party colleagues had looked the other way and even encouraged marauding mobs of Hindus as they killed and burned their way through Muslim neighborhoods in Gujarat, leaving more than 1,100 people dead.
The accusations by survivors and rights activists -- he was never charged with any crime -- have redefined his image as one of the most polarizing politicians of modern India. To some, his hands are covered in blood. To others he is a dynamic leader and the savior of Hindu religion from Islamic fundamentalism.
Nearly everyone expects him to be swept into office, and the top leadership of his right-wing Bharatiya Janata Party is already hailing him as a future prime minister. Like the technology he uses in his speeches, they say, Modi is a man of the modern world.
Even many who shunned him in the aftermath of the riots are building bridges as the longtime Hindu ideologue markets Gujarat as a haven for investment and industry.
The riots began Feb. 27, 2002, when a train filled with Hindu pilgrims was attacked by a Muslim mob in a small Gujarat town. A fire erupted -- it remains unclear whether it was arson -- and 60 Hindus burned to death. In retaliation, Muslims were attacked across the state. Since that bloodletting, Modi has ruled over a state sharply divided along religious lines.
Years after the violence, Muslim survivors still live in what look like refugee camps.
One resettlement colony is located behind massive mountains of the city's garbage. The streets are pockmarked with giant potholes, flies swarm and goats gnaw on bits of garbage.
Modi "will always remind us of the madness that took over this city. We will always be reminded of the people who died in front of our eyes," said Sheikh Meiuddin Imamuddin, a 42-year-old autorickshaw driver.
No evidence directly links Modi to the violence and he insists he has no responsibility for the killings.
But the city police were directly under Modi's control when Hindu mobs, wielding iron rods and cans of gasoline, roamed the blockaded streets of Gujarat towns and cities, attacking Muslims in their homes, shops and vehicles. The bloodiest rioting lasted for a week, with sporadic attacks continuing far longer. Police often stood by idly as gangs pillaged Muslim homes.
In elections held soon after the riots, Modi played up his image as a defender of the state's Hindus, with campaign posters filled with images of flaming trains.
This time, though, he is determined that the elections, to be held Dec. 13 and 17, not be fought under the shadow of 2002.
Modi has worked relentlessly to market the idea of Gujarat as a business-friendly state. He has become a hero to a generation of businessmen.
So his campaign showcases the way Modi says he has transformed his state, bringing industries, jobs, electricity and water in a country where power outages and joblessness are epidemic.
Modi's purposeful, bearded face is everywhere -- on huge billboards towering over rush hour traffic, on coffee mugs, key rings and orange scarves -- the color associated with Hinduism -- wrapped around the necks of his supporters. A television station is exclusively devoted to adoring him.
For some years after the riots, Modi was often a political pariah out of his home state. The United States refused to issue him a diplomatic visa in 2005. Britain cut ties after three of its citizens were killed in the riots (though with its economy in decline it has recently reached out to him).
Modi, though, simply turns those snubs to his political advantage, portraying himself as the face of a state in search of respect.