Apple unveil: October 2014

Apple Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the features of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the features of the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Craig Federighi, senior vice president of Software Engineering at Apple, far left, has a video chat with Stephen Colbert as he discusses the new operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook discusses new products during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook discusses the operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Tim Cook Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Tim Cook Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple The iPad Air 2, left, and iPad Mini 3 are shown side to side at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
Apple Pay Apple Pay is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. In announcing a Monday launch date, Apple CEO Tim Cook said deals have been made with hundreds of additional banks since the service was announced last month. Cook also said additional merchants plan to accept Apple Pay by the end of the year. (AP Photo/Marcio Jose Sanchez)
iMac The iMac with the Fusion hybrid drive is great, but if it fails, you could have real problems. (AP Photo/Marcio Jose Sanchez)
iPad Air 2 The iPad Air 2 is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
Apple The iPad Air 2 is demonstrated at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple unveiled the thinner iPad with a faster processor and a better camera as it tries to drive excitement for tablets amid slowing demand. (AP Photo/Marcio Jose Sanchez)
Tim Cook Apple CEO Tim Cook jokes with an employee as he looks at a new iMac at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple released an update to its Mac operating system and introduced the high-resolution iMac model that might appeal to heavy watchers of television over the Internet. (AP Photo/Marcio Jose Sanchez)
Apple Craig Federighi, senior vice president of Software Engineering at Apple, discusses the new product line-up during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook discusses the new Apple Watch during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook discusses the new Apple Watch during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Apple CEO Tim Cook discusses the new Apple Watch appearing on the cover of Vogue China during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Phil Schiller, Apple's senior vice president of worldwide product marketing, discuss the pricing of the Apple iPad line-up during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the new desktop and Macbook Air products during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
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