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‘Micro-Juicery' coming to East Falls Church

By Ethan Rothstein - ARLNow.com

Tuesday - 3/11/2014, 4:30pm  ET

The South Block Smoothie & 
Wrap Co. storeWhile microbreweries are popping up all over the D.C. area, East Falls Church could soon be home to a “micro-juicery,” from the owner of South Block Cafe.

Amir Mostafavi says South Block Juice Company will open at 2121 N. Westmoreland Street in the next few months. The facility will produce the juice served at South Block and will be available for pickup around the area and for home delivery.

Mostafavi said he wants customers to be able to look into the location and see how the juice is made, and perhaps take tours like visitors do at microbreweries. The juice will also be sold fresh next door at Urban Pantry, which opened last week.

“It’s going to be our new production facility,” Mostafavi said. “We needed a larger space for our kitchen. The space we’re making the juice at right now, we’ve just outgrown it. We’re getting a larger juicer that’s going to greatly increase our volume and capacity. It’s something we’ve been looking into for a little while now as we’ve grown in the juice part of the business.”

South Block has been getting its juice from Mostafavi’s kitchen at Campus Fresh on George Washington University’s campus. Mostafavi opened that store 10 years ago and South Block Cafe opened three years ago, but when he bought a cold press a year ago to sell juice in bottles, the business exploded.

“Once I bought the cold press, that’s when the business took off,” he said. “We’ve already been getting a lot of customers throughout the area coming to our shop for the juice for juice cleanses.”

South Block Juice Company will get a revamped website around when the micro- juicery opens, Mostafavi said, which will make it easier for customers to order juices for delivery. That includes the three-day juice cleanse, which includes 18 bottles of juice, to be drank in specific order, for $150.

Mostafavi also said South Block is looking into ”satellite locations” in the next year or so, and he hopes to soon begin national distribution.