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Ballston Rebranding: ‘Where Minds Meet’

By ARLnow.com - ARLNow.com

Monday - 1/7/2013, 1:45pm  ET

Ballston logoThe new Ballston Business Improvement District is rebranding the neighborhood as the place “Where Minds Meet.”

The BID, formed last year after the Arlington County Board approved its creation in December 2010, is busy shaping Ballston’s identity around the area’s strength in the science and technology sector. It’s emphasizing entrepreneurship, innovation and creativity as part of its new branding campaign.

“Ballston is home to an impressive roster of influential, innovative organizations including DARPA [Defense Advanced Research Project Agency], NSF [National Science Foundation], Accenture and Virginia Tech,” the BID said in a press release. “Ballston is the place where innovation and entrepreneurship converge. Where the best ideas are discovered and thrive with the support they need to flourish.”

To help launch the branding campaign, the BID will be holding an innovation competition. The “Ballston LaunchPad Challenge,” as it’s called, will allow entrepreneurs to compete for a chance to pitch ideas to Ted Leonsis, the billionaire owner of the Washington Capitals, Wizards and Mystics. (The Capitals practice at the Kettler Capitals Iceplex in Ballston.)

After soliciting applications this month, a panel will select 10 finalists who will the work with mentors to “develop their ideas into saleable business plans.” The winner of the competition will be announced in November and will be eligible to receive seed money, donated workspace and “continuing mentorship.”

On his blog, Leonsis said the competition will help Ballston become known as “a haven for startups.”

“This is a smart way to incentivize businesses to open and grow in Arlington,” he wrote.

Chevys at Ballston Mall, now closedThe competition will be formally announced Thursday evening at the former Chevy’s Restaurant space (4238 Wilson Blvd) at Ballston Common Mall, which for the next 10 months will serve as the “Ballston LaunchPad.” In addition to serving as a base of operations for the contest, the space will host BID events and will offer free public Wifi and seating in the restaurant’s former outdoor dining area.

Other initiatives planned by the BID include business networking events like breakfasts, lunches and happy hours; “public labeling” at the Ballston Metro station, restaurants and in the Ballston Common Mall food court; a “digital/virtual statue to showcase the innovators already working in Ballston”; public art and light installations; and the creation of mini-parks and 4-5 additional Wifi hotspots around the neighborhood.

Disclosure: Ballston BID is an ARLnow.com advertiser