BANDUNG, Indonesia (AP) -- Chimoy flicks a lighter and draws a long drag until her cheeks collapse on the skinny Dunhill Mild, exhaling a column of smoke.
Her no-nonsense, tough-girl attitude projects the confidence of a woman in her 30s, yet she's only 17. Colorful angel and butterfly tattoos cover her skin, and she wears a black T-shirt emblazoned with a huge skull.
Chimoy -- by her own account and those of other girls and social workers -- is a pimp.
She got into the business when she was 14. A boyfriend's sister asked her to sell herself for sex, but she recruited a friend for the job instead. Then she established a pimping operation that grew to include a car, a house and some 30 working girls earning her up to $3,000 a month -- a small fortune in a poor country.
"The money was too strong to resist," she says. "I was really proud to make money on my own."
Two years ago in Indonesia, there were zero reports of child pimps like Chimoy who work as the boss with no adults behind the scenes. But the National Commission for Child Protection says 21 girls between 14 and 16 have been caught working as "mamis" so far this year, and there are likely far more.
It's easier than ever. Kids can use text messages and social media to book clients and make transactions without ever standing on a dark corner in a miniskirt and heels.
"The sickening thing is you see 11-year-olds, 12-year-olds, getting into these practices," says Leonarda Kling, Jakarta-based regional representative for Terre des Hommes Netherlands, a nonprofit working on trafficking issues. "You think: 'The whole future of this child is just going to waste.'"
Chimoy, who has occasionally worked as a prostitute, and other teens in the sex industry interviewed for this story are identified by their nicknames. The Associated Press does not typically identify children who have been sexually abused.
Recently, in the eastern city of Surabaya, a 15-year-old was busted after escorting three other teens to meet clients at a hotel. Police spokeswoman Maj. Suparti says the girl employed 10 prostitutes -- including classmates, Facebook friends and even her older sister -- and collected up to a quarter of the $50 to $150 received for each call.
She conducted business over the popular BlackBerry Messenger service, earning up to $400 a month, says Suparti, who uses one name like many Indonesians. The girl also met potential clients in malls or restaurants first to size them up.
"She was running her pimp action like a professional," Suparti says.
Human trafficking and sex tourism have long been big business in this vast archipelago of 240 million, thanks to rampant corruption, weak law enforcement and a lack of reporting largely due to family embarrassment or little faith in the system.
The U.N. International Labor Organization estimates 40,000 to 70,000 children become victims of sexual exploitation in Indonesia annually.
Much of this abuse is driven by adults, but poverty and consumerism play a role. Indonesia's have-nots rub up against a growing middle class obsessed with the latest gadgets and the ultra-wealthy flaunting their designer clothes and luxury cars.
It was a smartphone that drove soft-spoken Daus into prostitution at age 14. The son of a factory worker and a street food vendor, the lanky boy says he was soon making $400 to $500 a month for having sex regularly with three women in their 30s and 40s.
"I didn't want to do it, but I had to have the BlackBerry," he says. Indonesia is a social-media crazed country that ranks as one of the world's top Facebook and Twitter users. "If we don't have a BlackBerry, we feel we are nothing, and we are ignored by our friends."
But the biggest issue is not money. It's problems at home, including neglect and abuse, says Faisal Cakrabuana, project manager of Yayasan Bahtera, a nonprofit in the West Java capital of Bandung that helps sexually victimized children.
Many girls end up on the street and connect with others facing similar situations. Sometimes they band together and rent a small room or apartment, with one girl emerging as the pimp.
Often she's the one with prior experience. The other girls may pay her in cash, booze and drugs, or simply contribute to the group's rent and utilities, Cakrabuana says. In other cases, no money is collected at all from pimps, some of whom continue to receive support from well-off parents.