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Models in Spanx kick off New York Fashion Week

Friday - 2/7/2014, 9:28am  ET

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A model pauses at the end of the runway during the presentation of the GS Shop Lingerie show featuring Spanx, Wonderbra, and Platex during Fashion Week Tuesday, Feb. 4, 2014, in New York. (AP Photo/Kathy Willens)
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Associated Press

NEW YORK (AP) -- Even models love their Spanx.

The global retailer GS Shop, based in Seoul, South Korea, sent the skinny ones down a runway Tuesday in teensy boy shorts, Wonderbras and stretchy shapewear that helped make Spanx inventor Sara Blakely a very wealthy woman.

Victoria's Secret Angel Miranda Kerr was on hand for the lingerie walk that provided an early start to New York Fashion Week's official kickoff Thursday.

In white, black and neutral tones, some of the models wore one-piece peekaboo Spanx that showed off their legendary lifting Wonderbras, while others sported animal prints, lacy pinks and blues. A few flaunted Playboy Bunny-like black bowties. Playtex, another giant in "foundation garments," also contributed some skimpy looks.

Compared to Wonderbra, founded in 1935, Spanx is the new kid. Blakely launched her brand in 2000 and added Manx (Spanx for men) in 2010.


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