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Pumpkin? What's really behind your favorite fall taste

Wednesday - 11/13/2013, 12:17pm  ET

WASHINGTON - Mmm ... pumpkin.

Your favorite fall-related flavor is in just about everything this time of year. In fact, The New York Times reports pumpkin offerings last year soared to sales of more than $290 million, according to Nielsen.

But what really creates that delectable taste in your pumpkin-flavored coffee, candy or cookie? The Times says in many cases, that's a secret most people may not know.

Watch the video below to find out:

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