Budweiser kicks Clydesdales to the advertising curb

UPDATE 8:21 p.m. 11/24/2014: Anheuser-Busch will, in fact, feature the Clydesdales in its Super Bowl advertising after all.

A statement on the company’s website reads, “The story [on WSJ.com] this morning may have left a wrong impression — the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.

“The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand — and relevant symbols of integrity, perfection and team spirit for all generations — they are important to the brand and our campaigns.”

EARLIER: WASHINGTON — You won’t see the Clydesdales for Budweiser’s holiday
advertising this year.

The beer-maker has decided that it won’t target ads that appeal to all ages.

Instead, it will focus on folks in their 20s with its ads, The Wall Street Journal
reports.

The holiday spots will feature people in their 20s looking directly into the
camera and calling out friends’ names as a narrator asks “If you could grab a
Bud with any of your friends these holidays, who would it be?”

Next year, Budweiser will focus on sponsoring food festivals because half of
20-somethings identify themselves as “foodies.”

The company also will add parties in college towns.

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