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Super hero-themed vehicles promote fighting hunger

Tuesday - 1/15/2013, 6:48pm  ET

The Batman-decorated Kia Optima is displayed at the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. The comic inspired auto at the South Korean automaker's exhibit was created to promote an effort to fight hunger in Africa. Features include Batman symbols inside and outside on the Optima and was created as part of a partnership involving DC Entertainment. The "We Can Be Heroes" effort is promoted in part by the use of Justice League characters. (AP Photo/Carlos Osorio)

DAVID RUNK
Associated Press

DETROIT (AP) -- Two super hero-themed vehicles at the auto show in Detroit are there for more than just their flashy looks.

The Batman-decorated Kia Optima and the Green Lantern-wrapped Kia Soul are at the South Korean automaker's exhibit to promote an effort to fight hunger in Africa. Features include Batman symbols inside and outside on the Optima, and the Green Lantern's symbol on the Soul's wheels.

The vehicles were created as part of a partnership involving DC Entertainment. The "We Can Be Heroes" effort is promoted in part by the use of Justice League characters. Details are posted on the campaign's website.

The North American International Auto Show opens to the public on Saturday and runs through Jan. 27.

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Online:

http://www.wecanbeheroes.org

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