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Crystal touts tourism for NY hometown after Sandy

Friday - 7/12/2013, 9:58am  ET

FILE - In this Feb. 26, 2012 file photo, actor Billy Crystal arriving at the Vanity Fair Oscar party in West Hollywood, Calif. Crystal, who already donated $1 million to help Long Beach, N.Y., rebuild after Superstorm Sandy, has donated his time to appear in a TV ad that trumpets “Long Beach is Open for Business.” Crystal is a 1965 graduate of Long Beach High School. (AP Photo/Evan Agostini, File)

LONG BEACH, N.Y. (AP) -- Billy Crystal is going to bat for his New York hometown following the pummeling it took from Superstorm Sandy.

The comedian and "When Harry Met Sally" actor has made a television commercial telling tourists to visit Long Beach, just east of New York City.

Long Beach was among many Northeast communities devastated by the late October storm. Its 2-mile-long boardwalk was destroyed, and hundreds of homes were damaged.

Crystal appears in a TV ad trumpeting "Long Beach is Open for Business."

City officials say Crystal appeared in the ad for free and last month made a $1 million donation for rebuilding efforts.

The commercial is part of a $700,000 advertising campaign. The TV ads will run in the New York City region.

Crystal is a 1965 graduate of Long Beach High School.

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