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Opening of new store to mark 80th ABC birthday

Tuesday - 3/4/2014, 3:54am  ET

WILLIAMSBURG, Va. (AP) -- The Virginia Department of Alcoholic Beverage Control will celebrate its 80th birthday with the opening of a store that features a new design that's intended to be more shopper-friendly.

The store opens in Williamsburg on Friday, exactly 80 years after the General Assembly created the ABC Department. ABC commissioners and others will attend a ribbon-cutting Friday morning.

The so-called "premier store design" features U-shaped traffic patterns designed to expose shoppers to more products. The new store also pays homage to the early days of distilled spirits with a reproduction vintage moonshine still on display.

According to the department, other stores will gradually be remodeled using the new design concept.


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