Women flock to new Spanx store in Va.
WTOP's Veronica Robinson reports from Tysons Corner.
WASHINGTON - Spanx can be pricy, but a lot of women are willing to pay $70 and up for a pair.
On Friday, there was a line out the door of a Spanx store that opened in Tysons Corner Center. Customers came from all over, including one woman who drove five hours from Virginia Beach.
"We have so many customers in the D.C. area that we wanted to open a store here," says Spanx founder Sarah Blakely.
After Blakely signed the lease, she found out it was the location of the first Apple store in the area.
"We thought that was really good karma," says Blakely, who has become a billionaire from the Spanx brand.
According to the Spanx website, Blakely devised the control top when she was getting dressed for a party.
"She realized she didn't have the right undergarment to provide a blemish-free look under white pants," the website states. "Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began."
The Tysons Corner store is located at 1961 Chain Bridge Road in Tysons Corner, Va. and is open Monday through Saturday 10 a.m. to 9:30 p.m. and Sundays 11 a.m. to 7 p.m.
Spanx is also sold under the Assets brand at Target and Assets Red Hot Label at Kohl's and J.C. Penney.
WTOP's Veronica Robinson contributed to this report. Follow WTOP on Twitter.
(Copyright 2012 by WTOP. All Rights Reserved.)
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